WORLD OCEANS WEEK 2022
AVVA IS VERY PROUD TO COLLABORATE WITH PARLEY TV, ALONG WITH THE BISHOP MUSEUM, SURFRIDER FOUNDATION, SUSTAINABLE COASTLINES HAWAII, AND MANY OTHER GREAT ORGANIZATIONS TO MAKE THIS YEARS ‘WORLD OCEANS WEEK’ TRULY EPIC. A CELEBRATION ROOTED IN COMMUNITY WITH LASTING IMPACTS THAT RESONATE WELL BEYOND 2022. THIS AN OPPORTUNITY TO BRING VOLUNTEERS TO AN AREA IN NEED, BRIDGING THE GAP BETWEEN COMMUNITY AND THE RESOURCES REQUIRED TO RESTORE ITS PRISTINE BEAUTY FOR FUTURE GENERATIONS.
A WEEK OF VOLUNTEERING CULMINATING WITH A CELEBRATION AT BISHOP MUSEUM
TO MAKE THIS EVENT SPECIAL AVVA HAS TEAMED UP WITH THE WORLD-RENOWNED ARTIST AARON KAI TO PRODUCE A LIMITED DROP OF TEES, HATS, AND JACKETS. THE PROFITS FROM THE SALE OF THESE INCREDIBLE PIECES DESIGNED BY AARON WILL BE DONATED TO 'PARLEY TV'.
BY PURCHASING YOU ARE MAKING A DIFFERENCE AND MAKING SURE OUR OCEANS AND COASTLINES CONTINUE TO BE A PLACE OF NATURAL BEAUTY AND ENDLESS INSPIRATION FOR ALL OF US.
MAHALO – AVVA BRAND.
ALL ITEMS ARE PRE-SALE AND WILL SHIP AFTER THE 24th
RAISE AWARENESS FOR THE BEAUTY AND FRAGILITY OF OUR OCEANS
The stretch of coastline known as Wawamalu is a coastal ecosystem containing native plants, sand dunes, beach, rocky volcanic coastline, and ample space for public access. These features serve as a critical wildlife habitat and natural resource for the cultural, recreational, and resiliency needs of our community. Historically, Wawamalu is recognized as a former Native Hawaiian farming & fishing village, sandalwood forest, ranch, and trading route where archaeological evidence exists of human burials. Native species found in this area include: beach naupaka, naio, sea turtles, sea birds and endangered species such as the Hawaiian yellow-faced bee and Hawaiian monk seal.
Years of neglect and abuse have led to a coastline in need of recovery. Activities like illegal off-roading, illegal dumping, and unsustainable fishing practices have left Wawamalu neglected. It is our aim to lift up the good work on the community groups doing work in the area, encourage others to join, and create a sense of pride in the area that allows the wounds to heal and an environment to thrive once again.
Collaboration is key and through onboarding local community groups, we aim to highlight the work that they do while also providing them access to more volunteers and funding. One week of giving back to the coastline and instilling a sense of pride in the area that will have resonating impacts that help to sustain the protection needed for the coastline to recover and thrive.
We are tying the Parley AIR Station at the Bishop Museum into the programming to make a connection that can transcend physical volunteering with educational outreach. One week of activism education at the Parley AIR Station focused on the importance of protecting places like Wawamalu and how others can do the same in their own communities. We are also using the Parley AIR Station as the celebration venue for the culmination of the weeks volunteer work.