Get Ready to Ride the Wave: The Duke Drop Is Coming (in Two Phases)
At AVVA, we believe legends deserve legendary gear. This November, we’re honoring Duke Kahanamoku, the original waterman, with a drop that’s all about taking Aloha to the streets. Meet the Duke Drop – an exclusive collection inspired by the Father of Surfing himself. Duke Kahanamoku didn’t just pioneer Hawaiian surf culture; he took it worldwide. Now, we’re bringing his fearless spirit to life with limited-edition pieces designed for those who live and breathe Aloha.
The Duke Drop Unveiled: Two Phases, One Legendary Collection
This drop is too bold for just one release – we’re rolling it out in two distinct phases to give you even more to get stoked about.
-
Phase 1 Launch: November 8th
Be the first to catch our Duke-inspired t-shirts and fleece, available exclusively at select retailers (and later our site). These aren’t just any basics – they’re crafted to pay tribute to the Hawaiian surf culture that Duke embodied. From bold graphics to classic fits, every piece is designed to channel the vibe of the North Shore and Duke’s iconic style. This first phase will set the tone, giving you a taste of the Duke Drop’s island spirit. -
Phase 2 Launch: Later in November
Get ready for round two – Phase 2 will feature jackets and boardshorts with designs that bridge traditional Hawaiian surf style and AVVA’s streetwear edge. With premium materials and a color palette inspired by Hawaii’s surf and sunsets, these pieces are crafted for those who know how to keep Aloha alive, whether on the sand or in the city.
This two-phase release is our way of honoring Duke’s legacy and bringing his spirit to your everyday style. Stay tuned for updates on the final drop date for Phase 2, and get ready to complete the collection.
The Man Behind the Drop: Duke Kahanamoku
For those who know, Duke Kahanamoku is a name that runs deep in surf culture. Duke wasn’t just an Olympic champion and five-time medalist – he was the pioneer who introduced surfing to the world. Born and raised in Honolulu, Duke’s life was all about sharing Hawaii’s Aloha spirit and taking it to the global stage. From California to Australia, he brought surfing and Hawaiian culture to places that had never seen waves quite like his. Duke Kahanamoku was a legend, and now, with the Duke Drop, we’re paying homage to his trailblazing spirit.
Duke Drop: Aloha Meets Streetwear
The Duke Drop collection fuses classic Hawaiian surf vibes with AVVA’s modern, street-style edge. It’s not about trends; it’s about a timeless style, grounded in Aloha. Imagine premium materials, classic surf-inspired details, and bold graphics that give each piece a statement look. This drop isn’t for everyone; it’s for those who know the roots of surf culture and the meaning behind Aloha.
The collection includes classic tees, cozy fleece, iconic jackets, and bold boardshorts, all crafted to honor the Duke’s legacy and Hawaiian surf culture. These aren’t just pieces you wear – they’re pieces you live in. Each one is a reminder of the original surf legends and the Aloha spirit they carried with them.
Find the Duke Drop – Only at Select Retailers
The Duke Drop won’t be available online right away – Phase 1 of the collection will be available exclusively at select retailers starting November 1st. To get your hands on these limited-edition Duke pieces, find your nearest AVVA retailer. Our retailers will have exclusive early access to the collection, so you can claim yours before the pieces hit our online store.
Stay Updated on the Duke Drop
Don’t miss out on updates for Phase 2, where jackets and boardshorts will complete the Duke Drop collection. Keep an eye on our social media channels for launch updates and sneak peeks. This is a two-part drop with one legendary purpose: honoring Duke Kahanamoku and the Aloha way of life.
Why This Drop Matters for Surf Culture and Streetwear
The Duke Drop from AVVA isn’t just a collection – it’s a way of keeping Duke Kahanamoku’s story alive. Duke was more than a surfer; he was a symbol of Hawaiian culture, strength, and spirit. This collection is for the originals, the ones who ride every wave and carry Aloha with them wherever they go. With the Duke Drop, AVVA is merging Hawaiian tradition with today’s surf-inspired streetwear, making it easy to keep Duke’s spirit alive.
Are you ready to be part of it? Head to your nearest retailer on November 1st for Phase 1 of the Duke Drop. This is more than streetwear – it’s history, designed for those who live the lifestyle. And when Phase 2 hits later this month, you’ll be able to complete your collection and wear the legacy of Hawaii’s greatest surf legend.