Next week, we're dropping something special: a limited-edition AVVA x Truest Hawaii collection. For those of you who aren’t familiar, let’s talk about Truest—a brand that has its roots deep in the culture and vibe of Hawaii.
Truest Hawaii is more than a brand; it’s a community. Founded in Honolulu, Truest is all about connecting the island lifestyle with streetwear and sneaker culture. Their flagship store sits right in the heart of Honolulu, where the energy of the city meets the laid-back beach life. Known for curating rare kicks, exclusive apparel, and limited drops, Truest has quickly become a go-to for those in the know. They blend Hawaii’s rich cultural identity with the edge of modern street style—representing authenticity and loyalty in everything they do.
What Sets Truest Apart?
It’s all in the name. “Truest” is about staying true to your roots, your passion, and your style. Their brick-and-mortar shop isn’t just a retail space; it’s a spot for creators, collectors, and hustlers to connect, share stories, and stay inspired. It’s where streetwear meets island culture, and where every piece carries a story—whether it’s the drop you’ve been waiting for or a rare sneaker find.
The Drop: AVVA x Truest Hawaii
For this drop, we teamed up with Truest to bring you something exclusive: a set of limited-edition boardshorts and two clean tees (one in white and one in black). The collection is launching first at Truest Hawaii’s flagship store—an experience in itself if you’re in Honolulu. And if the pieces survive the in-store frenzy, they’ll drop online at Truest’s site, and finally, on AVVA’s website.
Why This Collaboration?
At AVVA, we’re all about authenticity and unity. Collaborating with Truest felt natural because they live those same values every day. They’re a local brand that resonates beyond the island—creating waves in the culture from Hawaii to the mainland.
How to Get Your Hands on It
This release is limited, so if you’re in Honolulu, hit up Truest’s flagship store to get first dibs. Online releases will follow shortly after, and if there are any pieces left, we’ll drop them on our site. But like all great drops, when it’s gone, it’s gone.
Truest isn’t just a brand—it’s a statement. And now, it’s part of our story too.